Blog Post Image: Neural sweet talk: Taste metaphors emotionally engage the brain

Researchers from Princeton University and the Free University of Berlin found that taste-related metaphors such as “sweet” actually engage the emotional centers of the brain more than literal words such as “kind” that have the same meaning. If metaphors in general elicit a similar emotional response, that could mean that figurative language presents a “rhetorical advantage” when communicating with others. (Photo illustration by Matilda Luk, Office of Communications)

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