Tag Archives: university of zurich

Extinctions during human era worse than thought

The gravity of the world’s current extinction rate becomes clearer upon knowing what it was before people came along. A new estimate finds that species die off as much as 1,000 times more frequently nowadays than they used to. That’s 10 times worse than the old estimate of 100 times.

PROVIDENCE, R.I. [Brown University] — It’s hard to comprehend how bad the current rate of species extinction around the world has become without knowing what it was before people came along. The newest estimate is that the pre-human rate was 10 times lower than scientists had thought, which means that the current level is 10 times worse. (more…)

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Targeted audiences and websites can help magazines weather the onslaught of online competition

TORONTO, ON — While print media continue to suffer at the hands of their online counterparts, new research from the University of Toronto Scarborough finds that print magazines with companion websites are able to attract more advertising dollars.

“Targeting is as important as ever,” says Ambarish Chandra, Assistant Professor at UTSC’s Department of Management. In a study of magazines in Germany, Prof. Chandra and Prof. Ulrich Kaiser of the University of Zurich found that magazines offering targeted advertising both in print and on the web can charge more from advertisers. (more…)

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New book explores evolution of human reproduction

Human beings would probably be known as pilosals rather than mammals if Carl Linnaeus had not been a proponent of breast-feeding. For social and political reasons, the famed taxonomist labeled the class of animals to which humans belong with a reference to their practice of suckling their young rather than to their evolutionarily older characteristic of having hair.

This is just one of the hundreds of surprising pieces of information that readers will glean from the far-reaching and fascinating How We Do It: The Evolution and Future of Human Reproduction, a new book by Robert Martin, a member of the University’s of Chicago’s Committee on Evolutionary Biology and curator of biological anthropology at the Field Museum. (more…)

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Brainwaves reflect ability to beat built-in bias

Many animals, including humans, harbor ingrained biases to act when they can obtain rewards and to remain inactive to avoid punishment. Sometimes, however those biases can steer us wrong. A new study finds that theta brainwave activity in the prefrontal cortex predicts how well people can overcome these biases when a better choice are available.

PROVIDENCE, R.I. [Brown University] — Vertebrates are predisposed to act to gain rewards and to lie low to avoid punishment. Try to teach chickens to back away from food in order to obtain it, and you’ll fail, as researchers did in 1986. But humans are better thinkers than chickens. In the May 8 edition of the Journal of Neuroscience, researchers show that the level of theta brainwave activity in the prefrontal cortex predicts whether people will be able to overcome these ingrained biases when doing so is required to achieve a goal. (more…)

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